Hey, I’m Alberto,
You might know me as ROGUEWEALTH, or Rogue, on Twitter. That’s where I’ve carved out my space, sharing stories from the front lines of deal closing and selling. Been at it for over half a decade. So, nice to meet you. Welcome aboard.
Today, I’ve got something to tell you. Something most folks miss when they’re trying to get their sales on lock.
See, most sales trainers you find, they’ll promise the world. They’ll say you can “Quit living from one paycheck to the next”. If you’re freelancing, they’ll say you won’t have to scramble for clients anymore. A business owner? They’ll talk about working less with more worthwhile clients.
And always flashing beachside shots, lounging at upscale condos, or posing next to that mandatory rental Lamborghini.
That’s their pitch. Not mine.
If you’re into daydreaming about promises like these, stuff you’ve heard over and over, this isn’t for you. Save us the time. This program won’t fit your bill.
But if you’re on the edge, feeling a personal breakthrough is just around the corner, if you’re aiming to increase those closing rates, hit your quotas, then stay a while.
I’ve got a piece of advice. The kind that’s overlooked but crucial. I’m not here to sell you on hours in front of screens, absorbing content that gets you nowhere. That’s a dead end.
You’re wondering about the big secret to sealing deals. Well, brace yourself. There is none. Sounds disappointing, I know. But it’s the raw truth. No clever words or glossy marketing can substitute for the real deal—getting out there, face to face, making those sales happen.
So, let’s cut to the chase. It’s about shaping you up, becoming that deal-making machine. I learned it the hard way, on my own. And it’s paid off. For me, my clients, and anyone willing to really listen and put in the work.
Here’s a little confession before we dive deeper.
Believe it or not, talking to people wasn’t my thing. The thought of calling leads? Enough to make me want to run for the hills. I’d be sweating bullets waiting for them to join a conference call. And when they finally showed up on Zoom, I’d fall apart.
My voice would crack, palms would sweat, heart racing. Ever felt that? It’s intense. They call it sales anxiety. Look it up. Real thing. Feels like being backed into a corner.
This anxiety wasn’t just a feeling. It was like a beacon, broadcasting my fear. It built up, layer by layer, until it was so obvious, people on the call would have to ask if I was okay. Not exactly the best look when you’re trying to seal a deal or get to know someone’s needs.
Now, about being a salesperson.
You’ve heard the stories. Selling ice to an Eskimo and all that jazz. A natural. Well, that wasn’t me.
I had to claw my way up from the bottom, learning the hard ropes of selling everything from dime-a-dozen content packs to the big-ticket media advertising deals. Trench warfare, each day a lesson. And noticing the same snags.
Ever start a call, and it’s all about the weather or some weekend game? Happened more times than I can count. I’d get so caught up in the chitchat, clients had to steer me back. I was trying to win trust but ended up looking clueless.
Sometimes, I couldn’t steer the conversation my way at all.
Questions about my products? I’d bungle it, push too hard or not enough. Clients would snap, wanting just the facts and figures. “What do you do and how much is it gonna cost me?”
Talk about a mood killer.
Worst part? I sucked at closing. Deals slipped through my fingers because I couldn’t nail the ask. I’d leave cash on the table, a lot of it. And when clients ghosted after lengthy calls? Took it hard. Every ignored email felt like a punch.
I’d tell myself they weren’t buying anyway. But deep down, I knew I was messing up. Big time.
Now, replaying those days, I cringe. But something’s changed. I like talking to people now. Skeptics, critics, doesn’t matter. I can handle them.
Small talk? Cut through it. Money talk? No sweat. I’ve learned to sort the wheat from the chaff, quick and clean.
Here’s the kicker: It was simpler than I thought. That’s the truth about sales. It’s not as complicated as the books and courses make it out to be.
I’ve been on more calls than I can count. Same for my DOJO peers. We all came to the same conclusion:
Selling isn’t rocket science.
You get good at it, you can make good money. Without the stress, without the gut-wrenching anxiety. The secret? Practice.
No buildup needed. It’s just practice.
That’s the deal. No magic words. No secret handshakes.
You might find a few tricks that tilt the odds. But don’t expect to play mind games like some FBI negotiator or Wall Street shark. Those stories? They’re mostly smoke and mirrors.
What counts is getting down to brass tacks. Practice. The kind of grind that means stepping up to the plate over and over.
And I get it. It doesn’t have the allure of a secret formula. But I promised you the truth straight.
There are two paths to honing your sales chops.
First, hit the streets. Sell. You’ll need something to offer, a list of prospects, and an ocean of patience. It’s a tough road, but it pays. Every deal you close? That’s money in the bank. Miss a shot? You’re walking down Rejection Lane, solo.
Make no mistake, getting out there and selling is the gold standard. It works. Regardless of the tactics you use.
But there’s a snag with learning in the trenches.
You see, your rivals? They’re feasting on the latest fads, convinced they’ve found the holy grail. It’s a rush for them. And sure, everyone likes to think they’re in on a secret.
The problem is, your potential clients have heard it all before.
Try out your flashy new strategies on them, and you’ll likely botch it. Especially with those who might have bought from you. Miss the mark, and they walk. Just like that, you’ve torched leads and cash. Lost potential partners because you couldn’t seal the deal.
So, if you’re thinking of bailing on me, thinking brute force will get you through, nobody’s stopping you. Eventually, you might make it.
But here’s the rub. You’ll botch deals. A lot. Before things start to click.
That’s where I step in.
So, here’s my pitch.
Forget the high-tech, secret agent mind games. Skip the mystical persuasion arts. You don’t need any of that.
What works is something much simpler, more straightforward.
A practice environment.
A place where it’s okay to make mistakes because you’re not burning through leads. You’re not pitching real products, just hypotheticals, placeholders. And you’re not alone. You’re with folks just as keen to sharpen their skills as you are.
Sounds like common sense, right? But, there’s a hitch: everyone’s time is precious.
Finding a partner, like a friend, a family member, or a work colleague for practice? Tougher than it sounds. Truth is, no one’s lining up to watch you stumble through a pitch.
But what if there was a gathering, a community of like-minded individuals all aiming to up their game? No dragging unwilling participants into the mix. Just a group of people, all focused on the same goal.
That, my friend, is the heart of the DOJO.
The DOJO’s method is clear-cut. Show up, get the lowdown, maybe catch a quick video or two, then dive into practice. Feedback comes from the group, a partner, a coach, or me. The essence is to be there, to put in the work. It’s direct.
It’s effective.
This selling business? It’s like any skill or muscle. It grows with use. Repetition is king. Those miracle shortcuts in books? They’re just another product to sell.
Within the DOJO, you’ve got a safe space to train. Here, mistakes are part of the process, not costly blunders. It’s about developing reflexes, savvy, insight into the discipline of closing. And no, it’s not about rote learning scripts, though we’ve got a few tips if you need them. The crucial thing? Real improvement only happens with real interactions.
Consider the reality. Every day, your potential clients are swamped with pitches, drowning in offers. Without a polished approach, you’re just another voice in the cacophony.
Why risk real opportunities before you’re ready? Hold off until you’re so confident in your abundance of prospects that missing a few doesn’t shake you.
The most logical, effective strategy is repetition. Scenario after scenario. Roleplaying until the right moves become second nature.
Think about it like picking up a new language. What’s going to make the words stick? Reading books and watching lectures, or diving in and speaking with someone who’s fluent? They can correct you, guide you. To me, that’s the essence of smart practice. It beats sitting back and soaking up pages and videos any day.
Every sales technique out there? It’s got a book. Sure, you read, you think you’re getting somewhere. Then, reality hits. You’re out there, and it’s like walking into a storm of nos and not interested. All those textbook strategies? They don’t prepare you for the real fight.
Mike Tyson had it right. Everyone’s got a plan. Until the first punch lands.
Why wade through all that when you can learn to stand your ground in real time?
Here’s what you get in the DOJO:
A daily workshop, not just a call.
Yes.
You read that right. Daily.
A community on Telegram for real-time talk, questions, brainstorming.
I cook up scenarios, shoot videos, and lay out the groundwork we’ll tackle.
You get hands-on guidance from me and the DOJO coaches.
This isn’t your usual sit-and-get-fed info dump. This is about getting your hands dirty.
Most sales gurus? They’re happy to gab about their glory days, but remain silent on their stumbles.
But what if we flipped the script? Instead of enduring another monologue, you get a brief. A mission if you will. We cover the essentials in minutes. What you need to know, why it matters, and how to execute.
Once we’re all aligned, we split off into breakout rooms. You pair up and dive deep. Interaction, not just instruction.
My role? To watch. To give feedback. Just like the rest of us will do for you.
This isn’t just another course you forget about. This isn’t something to watch passively for a couple of hours, then ignore.
This is real training. Every week, you’re putting in the effort, like a personal trainer pushes you at the gym. It’s designed for those serious about mastering their ability to sell, whether it’s your product, someone else’s, or services you’re pitching.
You need to hammer in the basics. Show up. Be ready to work. That’s all I ask.
We’re here to drill down into sales techniques until they’re second nature. Then, you take those skills out into the real fight.
Forget about wasting time on mind tricks or voice modulation exercises that lead nowhere. While others chase their tails with the latest online fads, wondering why they’re getting nowhere, you’ll be training and getting better by the day.
Sure, you could drop thousands on some high-end coaching program. And hey, those have their place. I even offer one myself. But honestly, right now, not everyone needs that kind of investment to talk better business.
What you need is direct, hands-on practice. Affordable, effective.
That’s where the DOJO comes in. The real world is tough.
You’re bombarded with flashy success stories, glimpses of luxury, and all the shortcuts to success. But deep down, selling is about resilience, skill, and, yes, it’s possibly the best defense against any downturn.
Others might guard their secrets, expecting you to pay up for wisdom you can probably find with a little effort. I say you’ve already earned your way here by choosing to step up.
Let’s get to work.
I’ve seen enough myths about selling to fill a book. So I decided to cut through the noise. I’m throwing in my two cents with something I call ‘The Closing Primer.’ It’s straight talk. No fluff. A five-day email masterclass to lay down the fundamentals. You’ll pick up the essentials fast, learn what really moves the needle, and then practice the stuff.
Anyway, let’s not wander off into the weeds.
One thing you should know about the DOJO is that the system we use for the calls has a limit. 200 seats per session, to be exact. No marketing gimmicks here. Just the reality of the situation. With me on every call, we’re talking 199 spots open.
If you’re on the fence about joining, think fast. Once the word gets out about what we’re doing here, those spots will vanish. I’m not one to pressure anyone, but facts are facts.
Here’s the deal: grab a spot. Test drive it. If, in the first seven days, you’re not convinced it’ll make you a sharper closer, I’ll hand your money back. No hard feelings. You get a week to see if this is your path. That’s my promise. ‘The Closing Primer’? It’s yours to keep, no matter what. A thank-you from me to you, for stepping into the arena.
But hey, do check the FAQs before you leap. Details, the nitty-gritty—it’s all there.
Need a cost-effective boost to your sales technique? A way to hone the craft that lets you sell anywhere, recession be damned? That’s the DOJO.
Anyway, can’t wait to see you grow and take on the world.
Thank you for lending me your attention.
God bless, and see you on the inside.
– Rogue
FREQUENTLY ASKED QUESTIONS
What is the DOJO?
The DOJO is an experience created by ROGUEWEALTH meant to provide people with a space for practicing closing without people needing to burn their own leads in the process.
How does the DOJO work?
The DOJO works by offering a place a place where people can join and practice curated selling scenarios between each other, under my guidance with a regular time structure.
The idea is to talk technique, practice said technique, get your reps in, get feedback, and then take what you learned out into the real world.
When do we practice?
We practice every Friday afternoon at 1:00 PM Atlantic Standard Time. Emails with invite links to the session are sent to members every Friday morning.
When will the DOJO open?
The DOJO’s first session is scheduled for Friday, Aug 26th. The Closing Primer will start dripping on Monday, Aug 22th.
What do you do if you cannot make it to a scheduled practice?
No big deal. You miss that particular class, and you try again next week. You will get the email with the INSIGHT REPORT for every single session for as long as you are a member.
Keep in mind that if you fail to join multiple sessions, you lose the benefits from continuous repetition. These skills do rust.
What are the benefits of the DOJO?
It’ll allow you to upgrade your selling skills by continuing to practice even if you don’t have leads in the real world. Selling becomes easier. You become more confident the more you get exposed to new selling scenarios.
You’ll also enjoy upgrading your skills through regular repetition since the DOJO follows a weekly schedule.
What is the difference between the DOJO and a traditional sales training class?
For the most part, traditional sales training tends to be lecture-oriented with a slight role-playing component.
The DOJO turns this model around.
It makes role-playing the most important part of the training. Instead of having someone ramble on and on about techniques, you get paired with someone from the start of the call.
Then you get to practice with them, again and again until time’s up, the concepts that are being explored during the call. Explanations tend to be brief in nature, with the idea being to get down to business fast so you can increase your practice time.
What are the costs of practicing in the DOJO?
Everything about the DOJO is subscription-based. You’re free to cancel at any time.
All tiers have the same benefits and the price you signed up for will be upheld for as long as you continue to hold your membership.
Note that if you decide to drop the membership we can’t guarantee the same price if you change your mind and want to join back.
What is the difference between a mock selling scenario and an actual sale?
For once, an authentic sale tends to have more pressure, while a mock scenario is meant to practice for a specific area of a sale without the added pressure of closing or not.
Also, It doesn’t make sense to have people practice one entire sale every session. Instead, what we want is to practice specific dimensions of a sale.
What are the benefits of practicing mock selling scenarios?
The main benefit is that you get to practice without burning your own leads.
Here’s an example. Suppose you are an agency owner and you’ve hired a lead generation agency charging you by appointment. That means that every time you try to sell someone, you pay whatever lead costs to practice—or try to sell to.
Every single time you burn one of these leads. Meaning you practice, and when I say “practice,” I’m saying, “try to sell to them.” If you are not dialed in with your selling, a potential lead that might be worth $5k in lifetime value to you. If you lose that lead because they don't convert, then you can reasonably assume that you paid $500 bucks as lost. Still, you also paid as an opportunity cost $5k in lifetime value.
The main benefit of practicing mock scenarios is that you aren’t burning your own leads. You’re paying with your own time. Whatever your time is worth a couple of hours, that’s as much as you will pay to practice this stuff.
I don’t get it. How can I find a DOJO near me?
The DOJO is an online experience. You can practice from anywhere if you have a network connection.
Oh, and you need a good microphone, some headphones, and a place without a lot of noise so that your call partner can also enjoy helping you upgrade your selling skills.
What if I work in a place with a lot of noise?
Here’s a good recommendation when it comes to this stuff. Use an AI that’s called Krisp. It will cancel all noise coming from your microphone, and you can choose to do the same for your speakers. I use these in every single online interaction.
What are some scenarios that people practice in the DOJO?
Most of the scenarios will be based on the idea of consultative selling. Discovery calls, strategy calls, the concept of upfront contracts espoused by Sandler, and the idea of handling prospect concerns, not objections. There’s a bunch of things. How to handle specific objections. How to handle money talk. How to properly extract the information you need to continue leading the process. Those are examples of some of the stuff we will be practicing there.
I cover most of the material in the Closing Primer, which is available for free with your membership.
How do I get started?
Simple, just click on the Gumroad membership button.
Join the DOJO. If a spot is available, pick a tier and join.
Otherwise, you must enter the waiting list and wait until a new seat opens. Due to tech constraints, we’ll sell only 179 spots.
You’ll get further instructions inside, but for the most part, the DOJO is meant to be a low-maintenance experience where all you need is to open up sometime in your schedule for Fridays and pay attention to the INSIGHT REPORTS.
Can you join the DOJO without a membership?
Unfortunately not. Memberships are how we track emails so that DOJO members can get their invite links to the sessions. This all happens on an automated basis.
What are the rules of engagement when it comes to the DOJO?
Don’t be an asshole. Now, jokes aside. What we want is an environment where people can practice without being judged.
The idea is for all of us to grow and upgrade our selling skills. Since every single participant plays both roles. You play as a prospect for your peers and they’ll do the same so you can practice your closing skills.
It means that when you are not the closer, you need to pay attention to what you’re doing because now you are helping your peer improve.
This is about everyone helping everyone. My role in this whole thing is to provide reasonable guidelines for understanding how to do this most effectively.
Even feedback might come from a peer. Members build the DOJO. Not Rogue.
Be open to the idea of helping others because you will need prospects to practice yourself.
If you earn a reputation for not being easy to work with, at some point, I’ll have to consider the possibility of just removing the membership. Because, the idea here is for all of us to learn, and you can’t expect to practice closing at these price points with others without giving something back. To give something back is merely to pay attention when you are a prospect and follow the instructions. As long as you can follow instructions, I’m happy to provide everything you need to make those sessions a resounding success for both parties.
All you need is an open mind and willingness to get work done.