Welcome to ROGUEWEALTH

A Modern Codex for the Curious Minds Ready to Break the Mold and Level up

Hey, I’m Alberto

ROGUEWEALTH is my digital Codex—a place for unconventional thinkers who refuse to be boxed in. If you’re the type who’s always searching for better answers, drawing connections across disciplines, and figuring things out as you go, you’ll feel right at home here.

I’ve built this space to help people like you—founders, sales pros, freelancers—dig into the nitty-gritty of scaling businesses, mastering sales, and building systems that let you do more of what you’re good at.

And while there’s a lot to unpack here on the site, the best stuff is on the email list. That’s where I share the raw experiments, the sharp insights, and the no-BS lessons learned from the trenches.

Choose Your Path

• For Entrepreneurs & Founders: You’re out here building something real, but scaling isn’t a straight line. It’s a messy, creative process, and that’s what we dig into. Think new strategies, systems that aren’t afraid to bend the rules, and ways to grow without running yourself into the ground.
• For Sales Pros & Closers: Sales isn’t just about hitting numbers; it’s about mastering the craft. I developed the PIVOT framework for people who want to sell smart. It’s about getting to the heart of the Problem, understanding the Impact, casting a Vision that sticks, navigating the Obstacles, and driving Transformation. If you’re serious about this game, the DOJO is where you’ll want to be—practicing, role-playing, and getting better every day.
• For Freelancers & Agency Owners: You’ve got clients to serve and a business to run, and there’s only so much time in the day. I’ll help you automate the busywork with tools like Zapier, Make, and Process Street so you can stay focused on the stuff that matters—growing your business and delivering killer results.

Get the Real Stuff

Look, ROGUEWEALTH is like a lab where the walls are covered in ideas—some half-baked, some game-changing. But the real juice is in the emails. That’s where I keep it raw and real, sharing what’s actually moving the needle and what’s just noise. So, pick your lane, jump on the list, and let’s start digging into the good stuff.

Let’s Build Something Different

This isn’t your typical space, and that’s on purpose. It’s for those who think like modern business da Vincis—constantly exploring, experimenting, and pushing the boundaries. So go ahead, find what clicks with you, and let’s make some magic happen.

– Alberto “Rogue” De Lucca