Welcome to ROGUEWEALTH

You Don’t Need More Hacks. You Need Better Thinking.

Hey, I’m Alberto, aka Rogue

ROGUEWEALTH is part lab notebook, part strategy manual, part mildly obsessive thought experiment. It’s for people who ask too many questions on sales calls, write frameworks in their sleep, and secretly enjoy reworking their onboarding flow for the fourth time because “something still feels off.”

If you’re the kind of person who explains things with metaphors, builds businesses from Notion dashboards, and closes deals by actually listening — then you’re probably in the right place.

This isn’t just another blog about leverage and systems and whatever the latest funnel shape is. It’s a place for people who are trying to sell things well. Not just effectively, but intelligently, ethically, conversationally — which is harder, and more interesting.

I built ROGUEWEALTH for people like you: agency operators, solo consultants, freelancers who’d rather raise their prices than raise their blood pressure. Salespeople who still think of it as a craft. Builders who like things to work, not just scale.

Who’s This For?

• For Entrepreneurs and Founders: You’re building something that didn’t exist before. That’s already weird and impressive. Now comes the hard part: making it grow without it eating you alive. We cover systems, strategy, and the occasional reminder to stop doing six things at once.

• For Sales Pros and Closers: You’ve got a good script. You know your numbers. But deep down, you know great sales is a conversation, not a performance. That’s where the PIVOT framework comes in — a simple, thoughtful approach to navigating the messy middle of persuasion. If you want to role-play, break down calls, and get better by inches, you’ll like it here.

• For Freelancers and Agency Owners: You’re the infrastructure. You’re the product. You’re also customer support, QA, and project manager. Which means you need systems that do some of the heavy lifting — automation that doesn’t break, processes that make sense, and workflows that don’t require three cups of coffee to remember how they work.

Get the Real Stuff

Most websites are like a glossy résumé that forgot it was supposed to be useful. This one’s not that.

The ROGUEWEALTH site isn’t here to go viral. It’s here to hold the infrastructure. Landing pages. Forms. Maybe the occasional unnecessarily long About page that starts as a positioning exercise and ends in a minor identity crisis.

But the real stuff? The good stuff? That’s in the emails

The emails are where the frameworks live before they get names. Where rants become systems. Where I say the thing I actually think before I rewrite it into something “clearer” for Twitter. They’re where I test ideas that might become courses, or threads, or half of a wildly underpriced offer.

So if you’re just browsing the site, cool. Kick the tires. But if you’re looking for the part that’s useful, the part that moves things — that’s the list. That’s where I write.

You’ll know if it’s for you.

– Rogue